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FIFA has concurred a sponsorship manage deal with Crypto.com for the 2022 Qatar World Cup, football’s world governing body said in an articulation.
The Singapore-based company will be the elite digital money exchanging stage for the masterpiece occasion Qatar, which runs from Nov. 21 to Dec. 18.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world,” said Kay Madati, FIFA’s chief commercial officer.
“And there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.”
The partnership with FIFA is the latest enormous interest in sport for Crypto.com, who inked sponsorship manages the NBA group Philadelphia 76ers, the Ultimate Fighting Championship and Formula 1 last year.
The company, established in 2016, additionally gained naming freedoms to the Staples Center, home of the NBA establishment Los Angeles Lakers, in a 20-year bargain purportedly worth more than $700 million.
“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” added Crypto.com co-founder and CEO Kris Marszalek.
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