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The International Olympic Committee (IOC) announced on Wednesday the release of its first-ever visual identity to bring the Olympic brand and core values to life.
This new visual system was developed to strengthen the Olympic brand’s core values while improving consistency, recognition, and impact across all IOC platforms, communications, and publications, according to a press release from the IOC.
This new visual system was developed to strengthen the Olympic brand’s core values while improving consistency, recognition, and impact across all IOC platforms, communications, and publications, according to a press release from the IOC.
“The IOC recognised the need to create a comprehensive foundational identity, designed for use across all mediums and channels,” the release said.
The full brand rollout is scheduled to be completed by the 2024 Olympic Games in Paris.
The modern Olympics are widely recognised for the five Olympic rings — blue, black, red, yellow, and green — designed by Pierre de Coubertin in 1913, but the most recent evolution aims to bring the games’ legacy into the modern world.
“The evolved brand pushes further the Olympic brand identity through a vibrant extended palette based on the Olympic colours, inspirational illustrations and tailor-made typography,” said May Guerraoui, Head of Brand Management at the IOC. “It’s about leveraging a new design system to communicate the brand values with emotion.”
“Every element has been designed to reflect the hopeful, universal, inclusive, vibrant and progressive qualities of the Olympic brand, for use across publications, digital, environment design and more,” the IOC release said.
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