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Cricket Australia (CA) said that it has reached a seven-year agreement with Disney Star to broadcast cricket events from Australia in India, the sport’s biggest market worldwide.
Disney Star will broadcast all international matches, the KFC Big Bash League, and the Weber Women’s Big Bash League in India as part of the agreement, which starts in 2023–2024.
Sony, who has had the Australian rights since the 2017–18 season, will be replaced by Disney Star.
According to CA, the channel’s audience will give Australian cricket and the board’s Indian business partners “enormous exposure.”
“We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer,” said CA CEO Nick Hockley.
“The magnitude of this association is testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly.
“There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season,” he added.
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