IISM launches India’s first-ever book on Sports Marketing

International Institute of Sports Management (IISM) on Monday launched India’s first-ever book on Sports Marketing in the country as part of a series that will aim to enrich students with industry knowledge.

The first book titled ‘Business of Sports: The Winning Formula for Success’, authored by Vinit Karnik, was launched on Monday by His Excellency Shri Bhagat Singh Koshiyari, the Governor of Maharashtra. The book has been published under the banner of Popular Prakashan.

IISM, founded by former India international cricketer Nilesh Kulkarni, has been a pioneer in Sports Management Studies for about 12 years.

At a glittering function the book was released by the Honourable governor in the presence of Mr Kulkarni also the Founder of IISM and Mr Harsha Bhatkal, Publisher of Popular Prakashan.

“The business of sports in India is booming. There is high demand for skilled managers and professionals who are passionate about sports, along with a keen sense of business to make these endeavours financially successful. This is our first humble attempt in a series of materials that we plan to launch in the coming months for the student community and the industry at large in all aspects of sports,” said Nilesh Kulkarni.

Vinit Karnik and Nilesh Kulkarni

On his part the author Mr Karnik was thrilled to be able to share his knowledge with the wider community. “Leading competitions in the country have become great avenues for sponsorships, media engagements and other brand-building opportunities. As business processes get more structured in the industry with each year, I see the emergence of sports marketing as a subject with lot of real-world application in an Indian context,” said Mr Karnik.

Vinit Karnik has over 25 years’ experience in Media, Entertainment and Sports Management. He has essayed leadership roles in areas related to business growth and strategic thinking.

Publisher Harsha Bhatkal was also keen that the learnings from the book can be put to use in an Indian context. “We have published sports books in the past. But this is the first of its kind, unique concept where the book is both a fantastic read and also a reference material for knowledge. I am sure everyone connected to sports will lap up the book with both hands.”