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The media rights auction of Indian Premier League (IPL), one of the biggest cricket assets in the world, sees bidding for the next cycle of 2023-2027 from top broadcasters and OTT. On 29 March, the Indian Cricket Control Board (BCCI) announced the start of the call for tenders for the media rights cycle, which is divided into four categories.
It is estimated that IPL media rights have crossed Rs 40,000 crore so far. This means the media rights value of the league has more than doubled as compared to 2018-2022 media rights value that was won by Star India for Rs 16,347 crore for TV and digital rights.
The electronic auction is expected to last until 6pm today. The names of bidders are not disclosed during the electronic auction and only the bid amount is visible to everyone involved in the auction process.
This year, global giants such as Zee Entertainment Enterprises Ltd (ZEEL), Reliance-Viacom 18 and Disney Star Network are fighting over the rights. Unlike the closed auction in 2017, this year’s participants can withdraw their bids after passing certain stages.
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