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In a landmark announcement poised to redefine the future of global cricket, the International Cricket Council (ICC) on Monday confirmed the appointment of Sanjog Gupta as its next Chief Executive Officer. Gupta, currently serving as CEO – Sports & Live Experiences at JioStar, brings with him over two decades of leadership experience at the intersection of sports, media, and entertainment. He will take charge as the seventh CEO of the ICC, succeeding Geoff Allardice.
The appointment marks a strategic shift for the ICC as it eyes global expansion, commercial innovation, and deeper fan engagement amid an increasingly competitive sports landscape. With a formidable background in transforming sports properties into large-scale consumer phenomena, Sanjog Gupta’s elevation is being hailed as a visionary step by industry leaders and cricket boards worldwide.
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A Leader with Vision and Versatility
Sanjog Gupta is no stranger to the sports ecosystem. At JioStar, he has been at the forefront of revolutionizing the Indian and global sports broadcasting landscape, curating immersive live experiences and enhancing fan interactivity through tech-driven innovations. His tenure witnessed a surge in the popularity of digital-first sports content, making him a go-to strategist for the future of multi-platform sports engagement.
Over the past 20 years, Gupta has worked across verticals—ranging from content creation and monetization to strategic partnerships, brand building, and large-scale event execution. His deep expertise in media rights, fan data analytics, and emerging sports technologies made him a standout among a pool of over 2,500 applicants from 25 countries who were vying for the coveted ICC top job.
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Jay Shah Welcomes Gupta Onboard
Speaking on behalf of the ICC, Chairman Jay Shah shared his confidence in Gupta’s ability to drive cricket’s global ambitions forward.
Shah emphasized that Gupta’s appointment aligns with the ICC’s broader vision—to position cricket as a truly global sport that resonates across continents and generations.
The ICC’s Nominations Committee conducted a rigorous selection process over several months before unanimously recommending Gupta. The Board of Directors also expressed strong support, citing Gupta’s track record of innovation and sustainable growth.
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A Global Appointment Reflecting Cricket’s Global Aspirations
The extensive global search launched in March 2025 saw applications from executives across the sports, media, technology, and consumer sectors. Candidates included former administrators of international sports federations, media conglomerate heads, and commercial leaders with global portfolios. That Gupta emerged as the unanimous choice highlights the growing significance of cricket’s convergence with digital transformation and consumer experience.
His appointment comes at a time when cricket stands on the threshold of a new chapter—with its return to the Olympics at the Los Angeles 2028 Games, the rising popularity of the women’s game, and a ballooning global fan base nearing the 2 billion mark.
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Sanjog Gupta’s Vision for Cricket
Accepting the role with humility and excitement, Sanjog Gupta underlined the significance of the moment—not just for him personally, but for cricket as a whole..”
Gupta also highlighted the game-changing potential of cricket’s Olympic return.
Looking ahead, Gupta’s agenda includes expanding cricket’s global footprint, improving the fan experience through technology and interactivity, and collaborating closely with ICC Member Boards to ensure equitable and sustainable development of the game at all levels.
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What This Appointment Means for Cricket’s Future
Gupta’s rise to the top ICC position is a reflection of how the business of sport has evolved. Today’s sports administrator must be part technologist, part marketer, part strategist—and above all, a custodian of the fan experience. His appointment could catalyze a shift in how the ICC engages with its vast fanbase, leverages data and technology, and collaborates with broadcasters and partners.
Key areas where Sanjog Gupta is expected to drive change include:
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Digital Transformation: Introducing personalized fan journeys through advanced analytics, immersive experiences, and gamification.
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Global Expansion: Strengthening the presence of cricket in non-traditional markets, especially in the Americas, Europe, and East Asia.
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Olympic Integration: Positioning cricket as a permanent fixture in the Olympic movement post-LA28.
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Women’s Cricket: Building robust commercial ecosystems around women’s leagues and events.
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Sustainability & Inclusivity: Advocating for green initiatives, youth engagement, and gender inclusiveness across ICC tournaments.
A Bold New Era Begins
As the cricketing world welcomes its new CEO, the sense of anticipation is palpable. Gupta’s appointment symbolizes the ICC’s readiness to embrace innovation without compromising on the sport’s rich heritage. He represents a generation of leaders who understand both the traditional soul of cricket and the evolving heartbeat of modern fandom.
For the billions who love and live the game, Sanjog Gupta’s leadership may well become the defining force behind cricket’s next golden era—one where boundaries aren’t just hit on the field, but also broken off it.
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