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Legends League Cricket (LLC) announces its partnership with Sony Pictures Networks India to live broadcast all the matches of the association to be played in January 2022, on SONY TEN 1 and SONY TEN 3 channels just as livestream the matches in India on SPN’s superior OTT stage, SonyLIV.
The Legends of Cricket representing India, Asia and the Rest of the World, will appear at the Al Amerat Cricket Stadium in Muscat, Oman, to play serious and invigorating cricket as well as restore the sentimentality and ageless contentions between these Legends of the game.
The League has an expected reach of more than 500 million cricket fan across the globe through transmission and livestreaming of the matches.
“We are extremely happy to announce this partnership with Sony Pictures Networks India. They have a very credible history of making sporting events a grand success, including the most premium T20 cricket leagues in the world. We wish to walk a long mile with them and ensure viewers are treated with a very competitive and entertaining form of Cricket,” said Raman Raheja, CEO of Legends League Cricket.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said, “It’s a very exciting partnership to get into and having these stalwarts on the ground playing competitive cricket will definitely engage our viewers across India. Sony Sports has always served its viewers with its diverse portfolio of premier sports content and with the Legends League Cricket, we will present our viewers a great viewing experience of watching these legends in action on our sports channels.”
The debut season of LLC will have legendary former cricketers from India, Pakistan, Sri Lanka, Australia, England, among other cricket countries separated into 3 Teams addressing India, Asia and Rest of the World.
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