TVS Eurogrip join hands as Principal Sponsor of CSK

TVS Eurogrip, Indias driving two and three-wheeler tire brand, has held hands with four-time IPL champions Chennai Super Kings as the Principal Sponsor for the following three years (2022-2024).

Chennai Super Kings and TVS Eurogrip will dispatch a progression of drives to draw in the huge fan base of CSK the nation over.

The organization will give TVS Eurogrip perceivability on the facade of Chennai Super Kings acclaimed yellow pullover. CSK has the biggest and most connected with fan base among all IPL teams.

“TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip.” Talking about the affiliation, Mr. P. Madhavan, EVP Sales and Marketing, TVS Srichakra Limited said.

On the turn of events, Mr. KS Viswanathan, CEO, Chennai Super Kings Cricket Limited said: “TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip.”