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The International Cricket Council (ICC) and UNICEF today launched a global partnership to empower women and girls and promote inclusion and gender equality through cricket.
Initiatives to drive greater gender equity along with advocacy campaigns involving some of the world’s best players will form the basis of the partnership which aims to mobilise the power of cricket to drive positive social change.
Later in the year, as part of this collaboration, UNICEF and the ICC will launch Criiio 4 Good, a cricket for development curriculum giving girls and boys the opportunity to have a fun first experience of the game whilst learning gender-based life-skills essential for gender equity.
The Criiio 4 Good programme, which will be available free on the ICC and UNICEF websites, delivers an eight-week lesson plan on the fundamentals of batting, bowling and fielding.
Whilst each lesson plan has a life-skill module attached to teach participants core life skills that will promote greater gender equity. These skills include leadership, problem-solving, self-esteem, negotiation, empathy, decision-making, teamwork and goal setting.
The ICC will also use its global platform to drive greater awareness of the importance of empowering women and girls and gender equity, giving some of the world’s best players the opportunity to get involved in driving greater social change.
Australia men’s T20I captain Aaron Finch is leading the call for every cricket fan to #BeAChampion. He said: “I am so proud, as the dad of a daughter, to #BeAChampion for girls and support the partnership between the ICC and UNICEF to promote gender equity through cricket.
“Cricket has more than one billion fans and we have a huge platform to empower women and girls through our sport. The Criiio 4 Good programme gives young girls and boys the chance to get active whilst learning life skills that are essential for gender equity. Every single cricket fan can join me and #BeAChampion and together we can harness cricket to build a better future.”
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