IPL Auction 2023: Star Sports records 25% increase in cumulative reach

The thrilling day of TATA IPL 2023 Mini Auction in Kochi witnessed high-octane drama with franchises breaking the bank on all-rounders.

The auction recorded a significant 25% growth in cumulative reach (live, cricket and build-up programming included) with 50.6 million viewers tuning in to watch the event live on Star Sports, the official television broadcaster of IPL 2023.

The IPL 2021 mini auction recorded 40.6 million viewers. The total consumption this year also registered a 10% growth with 1.59 billion minutes as compared to IPL 2021 mini auction which garnered 1.44 billion minutes.

To enhance the viewing experience and bring fans closer to the auction table, Star Sports announced a stellar panel for the IPL 2023 Auctions featuring some of the most renowned experts who have in-depth knowledge of auction strategies and player recruitment.

Some of the panelists for the mini auction were Ian Bishop, Tom Moody, Aaron Finch, Simon Katich, David Hussey, Lakshmipathy Balaji, Subramaniam Badrinath, Irfan Pathan, MSK Prasad, and Amol Mazumdar. Star Sports also invited passionate fans and fan clubs to the studios to watch the auctions LIVE with their favorite heroes.