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Reliance Industries’ broadcasting joint venture announced that its JioCinema app garnered a record 1.47 billion digital video views during the opening weekend of the Indian Premier League (IPL) cricket tournament, along with 50 million mobile app downloads.
Viacom18, a part of Network18 owned by Reliance, stated that the number of video viewers for the IPL weekend was higher than the entire digital viewership of the last season of IPL.
Meanwhile, Star India, the official TV broadcaster of IPL, reported a total of 8.7 billion minutes of consumption on television for the opening match between Gujarat Titans and Chennai Super Kings.
Viacom18 reported a peak of 16 million viewers on JioCinema during an Indian Premier League (IPL) cricket match, highlighting the growing shift towards digital content consumption.
Viacom18’s Sports CEO, Anil Jayaraj, stated that JioCinema’s performance on the opening weekend of the tournament is the biggest evidence of this trend.
However, Disney-owned Star India, the official TV broadcaster of IPL, said it is witnessing “continuing dominance” of linear television as the preferred platform for uninterrupted live cricket viewing.
This shows the intense competition between Reliance and Disney for a share of the advertisement revenue at a time when advertisers are cutting back on spending due to inflation.
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