PUMA launches ‘1DER’ in collaboration with cricketer KL Rahul

Cricketer KL Rahul, the new sub-brand ‘1DER by PUMA’ will be accessible from September 30 onwards on Flipkart, puma.com and select Puma stores.

Flipkart, India’s local internet business commercial center, has fortified its organization with PUMA to make a reasonable scope of upscale athleisure accessible to each Indian the nation over.

This dispatch likewise denotes the 10-year organization among PUMA and Flipkart that has seen a large number of clients the nation over gain admittance to quality and smart active apparel items through a developing organization of merchants.

In the previous year, as clients have kept on telecommuting and have focused on their wellbeing and wellness, ‘athleisure design’ has seen huge reception and development – which has prompted the rise and critical development of the ‘athleisure’ class.

Athletic apparel and athleisure as subcategories have seen wonderful development on Flipkart, around 60% over a year ago. Utilizing the chance to serve the developing style needs of shoppers the nation over, and curated with a profound comprehension of these customers, the ‘1DER by PUMA’ range is a painstakingly chosen cluster of items that address a quite certain developing requirement for athleisure.

The athleisure classification has seen huge development this previous year on Flipkart, and ‘1DER by PUMA’ is focused on the necessities of youthful working experts and understudies, who keep on searching for marked/quality/chic attire that suits their consistently advancing way of life.

“1DER is a perfect amalgamation of fashion and functionality and it truly reflects KL Rahul’s sense of style and design. We are thrilled to extend our existing long-term partnership with KL Rahul,” Abhishek Ganguly, Managing Director.

“Athleisure has gained immense popularity over the years with consumers looking for options which are more every day and versatile. With athleisure becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We feel 1DER will effectively cater to the increasing need for fashionable and comfortable clothing,” he added.

“We have been associated with Flipkart for over 10 years now and we share a great business relationship with them. Their understanding of the young PUMA consumer and deep market penetration will unlock the widest selection for consumers through 1DER’s launch.”

“1DER, for me, is a business venture born from a passion and it is really close to my heart. The collection is an extension of my love for all things street. I have been intimately involved in the entire product design and ideation process along with PUMA designers and I am really pumped about launching 1der on Flipkart,” said KL Rahul Commenting on the launch of ‘1DER by PUMA’.

“PUMA’s understanding of the athleisure segment coupled with Flipkart’s massive market reach propelled me to create this brand and I can’t wait for people to try it out,” he added.

1DER by PUMA and incorporates a wide cluster of footwear and attire for men, valued in the scope of INR 1,499 to INR 4,999.