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Sony Pictures Networks India has expanded its footprint in tennis and bagged the exclusive broadcasting rights for Davis Cup in India for 2023 and 2024.
Sportsfive, a global media rights agency helped the broadcaster in securing the television and digital rights deal.
The broadcaster will televise the Davis Cup on its sports channels across the Indian subcontinent, including Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan, and Sri Lanka and will also be available to live-stream on their premium OTT platform, SonyLIV.
1️⃣2️⃣ teams 👉 Davis Cup Finals 🏆
Watch world-class Tennis action from the #DavisCup Qualifying Rounds, from Feb 3 to Feb 5, only on the #SonySportsNetwork 📺🎾 pic.twitter.com/2aEY5dXd5B
— Sony Sports Network (@SonySportsNetwk) January 31, 2023
As part of the deal, the broadcaster will telecast the Qualifiers & Finals of the 2023 and 2024 seasons, respectively. The Davis Cup which is also known as the ‘World Cup of Tennis has a 110-year rich history.
The tournament has witnessed participation from over 144 players annually across 135+ nations. Some of the most successful teams in the tournament’s history are the USA with 32 titles and Australia with 28.
The Qualifiers of the 111th iteration of the Davis cup will be played between men’s tennis teams from 24 countries. The Qualifiers will include four singles and one doubles match in a home-and-away format. The qualifiers will then face 2022’s finalists, Canada and Australia, along with the wild cards Italy and Spain, Sony Pictures Network informed in a release on Thursday.
“With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes Australian Open, Roland Garros and the US Open. Our consistent efforts to grow the tennis viewership base in India has led to a considerable increase in reach for all three grand slams in our portfolio,” said Rajesh Kaul, Chief Revenue Officer – Distribution and International Business and Head – Sports Cluster, Sony Pictures Networks India.
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