Sports Business
Casagrand partners with Sourav Gangly: Transforming lives
Casagrand, one of the largest developers from South India, today announced Sourav Ganguly, a cricketing legend, as its national brand ambassador. This endorsement ...
Brand Campaigns
Lucknow Super Giants’ off-field performance point to spectacular first season at home
The Lucknow Super Giants have produced standout performances in back-to-back IPL seasons on the field, however, the RPSG Group-owned team, led by Dr. ...
Cricket
BCCI and Adidas announce multi-year partnership as official kit sponsor of the Indian Team
BCCI and Adidas announce multi-year partnership as official kit sponsor of the Indian Team. The global sportswear brand will now design and manufacture ...
Sports Business
Star athletes become part of the first batch of GlSB Executive Post Graduate Program in Sports Management
The Global Institute of Sports Business (GISB) located in Mumbai, officially announced the launch of their Executive Post-Graduate Program in Sports Management at ...
Badminton
Nippon Paint signs top doubles badminton duo, Chirag Shetty and Satwiksairaj Rankireddy
Nippon Paint has officially signed badminton players Chirag Shetty and Satwiksairaj Rankireddy. India’s top badminton doubles pair, currently ranked 5th in the world, ...
Sports Business
Willow TV bags ICC media rights in USA and Canada till 2027
The International Cricket Council (ICC) on Friday announced a new four-year direct deal with Times Internet Limited in the USA and Canada, making ...
Sports Business
Sony Pictures Networks bags exclusive broadcasting rights for Davis Cup till 2024
Sony Pictures Networks India has expanded its footprint in tennis and bagged the exclusive broadcasting rights for Davis Cup in India for 2023 ...
Football
Cristiano Ronaldo signs deal with Saudi Arabian club Al Nassr FC till 2025
Portugal star footballer Cristiano Ronaldo has signed a deal with the Al Nassr Football Club of Saudi Arabia that would keep him in ...
Sports Business
TVNZ becomes NZC’s exclusive domestic broadcaster for next three seasons
TVNZ has become the exclusive domestic broadcaster for all New Zealand Men’s (BLACKCAPS) and Women’s (WHITE FERNS) international matches at home, as well ...
Brand Campaigns
AB de Villiers becomes the new face of FairPlay
Former South Africa skipper and a legend of white-ball cricket, AB de Villiers has entered into a long-term partnership with FairPlay, the fast-growing ...