Cricket South Africa (CSA) emphasized the expansion of IPL’s global footprint, stating that Indian Premier League team owners have purchased all six franchises ...

Puma has dramatically increased the worth of its sponsorship deal to kit out AC Milan as the German athletic apparel group broadened its ...

Naomi Osaka is launching off another media company in association with four-times NBA champion LeBron James aimed toward recounting stories that multifaceted obstructions, ...

ICC will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on ...

Disney Star won the IPL Indian sub-continent TV rights for an incredible Rs 23,575 crore while Viacom18 bagged the digital privileges with a ...

At Rs 43,000 crore for television and digital rights, IPL media rights has expanded over 2.5 times during the first day of the ...

The media rights auction of Indian Premier League (IPL), one of the biggest cricket assets in the world, sees bidding for the next ...

International Institute of Sports Management (IISM) on Monday launched India’s first-ever book on Sports Marketing in the country as part of a series ...

RedBird Capital Partners has concurred a 1.2 billion euro ($1.3 billion) deal to purchase Italian soccer champions AC Milan, the club said on ...

U.S. sportswear apparel producer Nike has not reestablished agreements with its biggest franchisee in Russia, the Vedomosti day to day covered Wednesday, denoting ...