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Disney Star won the IPL Indian sub-continent TV rights for an incredible Rs 23,575 crore while Viacom18 bagged the digital privileges with a bid of Rs 20,500 crore at the media rights auction on Monday.
The BCCI is set to chuckle its direction to the bank after selling its IPL TV and digital rights for the Indian sub-continent for a combined amount of Rs 44,075 crore, making it perhaps the most extravagant entities in the sporting fraternity.
According to sources, Package A (Indian sub-continent TV Rights) for 410 IPL matches across five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is really Rs 57.5 crore per game.
Nonetheless, it is the India sub-continent’s digital rights that took the roar with Rs 50 crore for every game being presented by Viacom18 (with Uday Shankar and James Murdoch’s Lupa Systems) after Star as the victor of Package A challenged them.
The Package B got Rs 20,500 crore and accordingly aggregately the BCCI is presently more hefty by Rs 44,075 crore subsequent to selling the two packages.
When the auction stopped on the second day, one more Rs 2000 crore was offered for Package C, which has a select non-restrictive digital rights deal. The bartering, which has moved into the third day, will continue with Package C on Tuesday.
At this point, the board has procured a stunning Rs 46,000 crore, which is as of now two and half times more than the 2018 sale worth of Rs 16,347 crore.
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