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Indian wearable brand Fire-Boltt has named Virat Kohli as its new brand ambassador. The Indian captain will take part in various promoting, advertisement and support missions of the local brand.
“Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners, and this is what makes the collaboration a natural unison,” the company said.
“Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as smartwatch.” said co-Founder Arnav Kishore.
“Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. People need to keep a tab on their health even while on the go and there can be no better enabler than smartwatches,” he added
The Indian cricket captain too repeated the opinions about the wellbeing worries for individuals. Alluding to the coordinated effort, he added, “Fire-Bolttas a brand personifies energy, dynamism and vibrancy, all of which has actually been a driving force in my sporting as well as life journey. The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”
Fire-Boltt had a couple of months sooner welcomed on board entertainer Vicky Kaushal as its first brand envoy.
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