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Vicco, a notable name in Ayurveda and personal care, has marked ex-cricketer and BCCI president Sourav Ganguly as a brand ambassador.
This partnership plans to bring back memories for the crowd, large numbers of whom grew up watching Ganguly.
“Sourav Ganguly is undoubtedly an iconic face in Indian sport. He has a large fan base. We feel that his persona gels with the brand’s philosophy naturally – strong & trusted. It will help leverage our brand. And for the categories which we are looking for, he is a perfect fit,” said Shrirang S. Tembhekar, the Head of Marketing, Vicco.
“This new journey with Vicco is similar to a fan moment. I have hummed their jingles and so have millions of Indians. I’ve basically grown up with the brand and it only feels natural to have joined hands with India’s trusted and loved brand through the decades,” said Sourav Ganguly.
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