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Coca-Cola India has expanded association with former Indian captain and BCCI President Sourav Ganguly as its minister for an additional three years. Ganguly, presently President of the Board of Control of Cricket in India, had prior marked an agreement with Coca-Cola in 2017.
Coca-Cola India and South-West Asia Vice President and Head-Marketing Arnab Roy said that the expansion of this association was a characteristic choice for the compass.
“Ganguly has undoubtedly emerged as one of the most iconic and strongest voices in sports in his diverse roles through the years,” Roy said.
“Our association with him goes back to as early as 1997 when he was first signed as the Coca-Cola brand ambassador. Since then, Sourav has always been a part of the larger Coca-Cola family, leading and advising us on many programs, including some key grassroots initiatives,” he added.
“I am extremely delighted to extend this partnership further and look forward to doing some great work in promoting the brand. Coca-Cola has decided to increase their footprints and involvement in Indian sport in a much broader prospect than it was before. This is great news for Indian sport,” said Sourav Ganguly.
The US-based organization has a long history of supporting major games all throughout the planet. It works in the country through its force brands like Coca-Cola, Diet Coke, ThumsUp, Fanta, among others.
Its image ThumsUp was additionally an overall accomplice at the Olympic Games, as of late held in Tokyo this year. It was additionally the primary FMCG brand to join forces with the Tokyo 2020 Paralympic Games.
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