Mirabai Chanu becomes brand ambassador for Amway’s Nutrilite range

Direct selling FMCG firm Amway India on Tuesday reported that it has named Olympian Saikhom Mirabai Chanu as the brand ambassador for Amway and its Nutrilite scope of products.

Mirabai Chanu will initiate the organization’s campaigns centered around product ranges like Nutrilite Daily, Omega and All Plant Protein among others. Mirabai Chanu, a weightlifter, won the silver medal at the 2020 Tokyo Olympics in the women’s 49kg class.

Denoting the partnership with Mirabai Chanu, Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize the best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”

The association with the Olympic medalist is in accordance with Amway’s attention on merging its wellbeing and nourishment classification, particularly focusing on women and youth in the country.

Ajay Khanna, head marketing official, Amway India, said, “Chanu’s unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”

Nutrilite, the lead brand of Amway, has a tradition of more than 80 years of plant-based ways to deal with supplementation. With developing buyer drifts, the nourishment classification has enrolled colossal development with Nutrilite offering more than 61% to the organization’s business income.

The class is ready for development with an expansion in commitment to more than 65%, developing at an accumulated yearly development pace of 10% by 2024, which incorporates a critical commitment from the Nutrilite customary home grown portion.