Naturals Ice Cream has authoritatively marked P.V Sindhu in a paid association with them as a brand endorser and furthermore began a mission around her affection for ice-cream with the #TasteTheOriginal.
This is a strategic tie-up by the organization. PV Sindhu has shown her adoration for chocolates and ice-cream and surprisingly the respectable Prime Minister revealed to her that he will have ice-cream with her when she returns from Tokyo Olympics with a medal.
Naturals have effectively begun their campaign with PV Sindhu on Instagram with the hashtag “Taste The Original”. PV Sindhu has in excess of 5 million supporters across online media which unquestionably going to tremendously affect the product’s reach and after the medal win in Tokyo Olympics will make this campaign greater. This marking was affirmed by the Baseline Ventures Pvt Ltd. the organization which oversees P.V Sindhu.
Tuhin Mishra the prime supporter of Baseline Ventures said – “Great example of moment marketing. Sindhu’s love for Ice cream.”
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