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Northeast United Football Club partnered with Seagram’s Imperial Blue for the upcoming season of Indian Super League 2021/22.
“Imperial Blue believes in celebrating the passion points that resonate deeply with our consumers. This partnership unites the region as they follow the progress & the success of their most loved team Northeast United FC,” said Kartik Mohindra, Chief Marketing Officer.
“Just like NEUFC, Imperial Blue is a strong partner of the consumers in their moments of conviviality as they celebrate their love for football. The superstars of the team represent a fusion of skill, passion, drive and local pride. We look forward to a great season of football and we wish all the luck to the team for the upcoming season,” he added.
“This association marks the coming together of two iconic brands who have the Northeast consumer at their heart. Seagram’s Imperial Blue is always known to create a deep-rooted bond with the consumers by offering experiences ahead of the category,” said Priya Runchal, CEO of NorthEast United Football Club.
“We are proud to have the brand on board and see this as a symbiotic relationship. One where Imperial Blue will get to further strengthen its brand love with the consumers and NEUFC gets to be a part of the various moments of conviviality that Imperial Blue celebrates with its consumers. Cheers to that,” she added.
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